This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics
☆259Apr 26, 2020Updated 5 years ago
Alternatives and similar repositories for Digital-Marketing-Analytics
Users that are interested in Digital-Marketing-Analytics are comparing it to the libraries listed below. We may earn a commission when you buy through links labeled 'Ad' on this page.
Sorting:
- Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment☆44Aug 12, 2024Updated last year
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆51Nov 24, 2020Updated 5 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆44Apr 6, 2021Updated 4 years ago
- Python Class created to address problems regarding Digital Marketing Attribution.☆354Mar 20, 2026Updated last week
- Achieve your marketing goals with the data analytics power of Python☆232May 27, 2019Updated 6 years ago
- DigitalOcean Gradient AI Platform • AdBuild production-ready AI agents using customizable tools or access multiple LLMs through a single endpoint. Create custom knowledge bases or connect external data.
- A Marketing Mix Modelling project for an E-Commerce company☆14Oct 3, 2025Updated 5 months ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53May 25, 2018Updated 7 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39May 18, 2018Updated 7 years ago
- To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actu…☆22Nov 3, 2019Updated 6 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆309Oct 31, 2024Updated last year
- Customer Segmentation Analysis with RFM, using Python and Power BI.☆33May 10, 2021Updated 4 years ago
- Python implementation of Shapley value for multi touch attribution modeling☆29Dec 2, 2021Updated 4 years ago
- Marketing Mix Modeling Data Generator☆45Dec 27, 2021Updated 4 years ago
- Achieve your marketing goals with the data analytics power of Python☆13Aug 21, 2019Updated 6 years ago
- 1-Click AI Models by DigitalOcean Gradient • AdDeploy popular AI models on DigitalOcean Gradient GPU virtual machines with just a single click and start building anything your business needs.
- Building an ML model to identify ROIs on marketing campaigns and their impacts on sales and customer conversions.☆17Sep 4, 2021Updated 4 years ago
- ☆14Apr 5, 2022Updated 3 years ago
- This repository contains my academic marketing and customer data analytics related projects using R and SQL.☆11Dec 20, 2019Updated 6 years ago
- Open Source Digital Marketing Tech Skills Map☆120Jan 5, 2019Updated 7 years ago
- The python version of the lab exercises from the coursera class Foundation of marketing analytics.☆12Sep 28, 2022Updated 3 years ago
- Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is…☆1,431Jan 26, 2026Updated 2 months ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Feb 21, 2022Updated 4 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Dec 18, 2019Updated 6 years ago
- Statistical Analysis: Project with A/B testing and Machine Learning methodologies☆16Jan 9, 2019Updated 7 years ago
- Bare Metal GPUs on DigitalOcean Gradient AI • AdPurpose-built for serious AI teams training foundational models, running large-scale inference, and pushing the boundaries of what's possible.
- ☆26Mar 1, 2016Updated 10 years ago
- This repository contains RFM analysis applied to identify customer segments for global retail company and to understand how those groups …☆33Jan 27, 2020Updated 6 years ago
- RFM (recency, frequency, monetary) analysis☆13Aug 11, 2018Updated 7 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆86Sep 27, 2024Updated last year
- Complete machine learning analysis to solve marketing problems.☆18Apr 6, 2018Updated 7 years ago
- Customer Segmentation using RFM Analysis☆68Jul 31, 2024Updated last year
- LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channe…☆1,031Jun 17, 2025Updated 9 months ago
- Spark + Python for Maketing Analytics☆10Apr 19, 2017Updated 8 years ago
- ☆10Dec 21, 2020Updated 5 years ago
- Managed hosting for WordPress and PHP on Cloudways • AdManaged hosting with the flexibility to host WordPress, Magento, Laravel, or PHP apps, on multiple cloud providers. Cloudways by DigitalOcean.
- Data-Driven Marketing Attribution☆35Oct 9, 2020Updated 5 years ago
- The main purpose of this repository is to model and forecast customer lifetime value.☆11Mar 27, 2021Updated 5 years ago
- A collection of functions and step-by-step examples for marketing analytics☆33Jan 1, 2016Updated 10 years ago
- Python script (and IPython notebook) to perform RFM analysis from customer purchase history data☆281Oct 1, 2019Updated 6 years ago
- A python tool for generating Single Keyword Ad Groups (SKAGs) templates for Google Ads☆19Jul 14, 2022Updated 3 years ago
- SQL Fundamentals for Marketing, Digital and Web Analytics [Video], Published by Packt☆14Dec 15, 2025Updated 3 months ago
- Retentioneering: product analytics, data-driven CJM optimization, marketing analytics, web analytics, transaction analytics, graph visual…☆880Dec 8, 2025Updated 3 months ago