Nikhilkohli1 / Digital-Marketing-Analytics
This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics
☆220Updated 4 years ago
Alternatives and similar repositories for Digital-Marketing-Analytics:
Users that are interested in Digital-Marketing-Analytics are comparing it to the libraries listed below
- Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment☆40Updated 7 months ago
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆141Updated 2 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆287Updated 4 months ago
- Python Class created to address problems regarding Digital Marketing Attribution.☆325Updated 5 months ago
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆42Updated 4 years ago
- Achieve your marketing goals with the data analytics power of Python☆212Updated 5 years ago
- This repository consists of predicting dynamic pricing, churn predictions using sales and marketing data for understanding users' behavio…☆72Updated 5 years ago
- The objective of this project is to analyze the 3 million grocery orders from more than 200,000 Instacart users and predict which previou…☆80Updated 2 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆77Updated 5 months ago
- ☆127Updated 3 years ago
- Hands-On Data Science for Marketing, published by Packt☆240Updated 2 years ago
- Statistical Analysis: Project with A/B testing and Machine Learning methodologies☆14Updated 6 years ago
- To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actu…☆22Updated 5 years ago
- A simple Marketing Mix Modeling library for Python☆27Updated 2 years ago
- A Marketing Mix Modelling project for an E-Commerce company☆13Updated 2 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target☆58Updated 6 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 6 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆375Updated 2 years ago
- Customer Segmentation Analysis with RFM, using Python and Power BI.☆24Updated 3 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆102Updated 10 months ago
- Marketing Budget Optimization for Online Retailers using AI & Machine Learning.☆77Updated 4 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 6 years ago
- Analytics for building Customer Journey Map in Ecommerce☆28Updated 5 years ago
- Building an ML model to identify ROIs on marketing campaigns and their impacts on sales and customer conversions.☆14Updated 3 years ago
- Analysing the content of an E-commerce database that contains list of purchases. Based on the analysis, I develop a model that allows to …☆133Updated 6 years ago
- EcommerceTools is a Python data science toolkit for ecommerce, marketing science, and technical SEO analysis and modelling and was create…☆245Updated last year
- This repository contains RFM analysis applied to identify customer segments for global retail company and to understand how those groups …☆30Updated 5 years ago
- Spark + Python for Maketing Analytics☆10Updated 7 years ago
- Python script (and IPython notebook) to perform RFM analysis from customer purchase history data☆270Updated 5 years ago