Nikhilkohli1 / Digital-Marketing-AnalyticsLinks
This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analysis, Customer Segmentation, Recommendation Systems, and Social Media Analytics
☆236Updated 5 years ago
Alternatives and similar repositories for Digital-Marketing-Analytics
Users that are interested in Digital-Marketing-Analytics are comparing it to the libraries listed below
Sorting:
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆149Updated 2 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆295Updated 9 months ago
- Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment☆44Updated last year
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆47Updated 4 years ago
- Achieve your marketing goals with the data analytics power of Python☆222Updated 6 years ago
- Hands-On Data Science for Marketing, published by Packt☆248Updated 3 months ago
- This repository consists of predicting dynamic pricing, churn predictions using sales and marketing data for understanding users' behavio…☆76Updated 5 years ago
- Python Class created to address problems regarding Digital Marketing Attribution.☆335Updated 10 months ago
- Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target☆61Updated 7 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆84Updated 10 months ago
- The objective of this project is to analyze the 3 million grocery orders from more than 200,000 Instacart users and predict which previou…☆89Updated 3 years ago
- ☆129Updated 3 months ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆25Updated 3 years ago
- Customer Segmentation Analysis with RFM, using Python and Power BI.☆27Updated 4 years ago
- The python version of the lab exercises from the coursera class Foundation of marketing analytics.☆12Updated 2 years ago
- Source code for my blog post about "How to predict the success of your marketing campaign"☆43Updated last year
- Marketing Budget Optimization for Online Retailers using AI & Machine Learning.☆82Updated 5 years ago
- A Marketing Mix Modelling project for an E-Commerce company☆13Updated 3 years ago
- Here I'll publish all of my personal projects that relate to Data Science in Marketing☆49Updated 5 years ago
- Analysing the content of an E-commerce database that contains list of purchases. Based on the analysis, I develop a model that allows to …☆135Updated 7 years ago
- Spark + Python for Maketing Analytics☆10Updated 8 years ago
- Python solutions to solve practical business problems.☆505Updated 10 months ago
- Statistical Analysis: Project with A/B testing and Machine Learning methodologies☆14Updated 6 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 7 years ago
- Python script (and IPython notebook) to perform RFM analysis from customer purchase history data☆277Updated 5 years ago
- Building an ML model to identify ROIs on marketing campaigns and their impacts on sales and customer conversions.☆17Updated 3 years ago
- Analysis for Customer Segmentation☆71Updated 5 years ago
- A curated list of awesome customer analytics content☆98Updated 7 years ago
- A/B Testing — A complete guide to statistical testing☆173Updated 3 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago