DoktorMike / dammmdatagen
Marketing Mix Modeling Data Generator
☆44Updated 2 years ago
Related projects ⓘ
Alternatives and complementary repositories for dammmdatagen
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆40Updated 3 years ago
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆49Updated 4 years ago
- R based marketing attribution and basic budget optimization using Markov Chains☆50Updated 5 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆52Updated 6 years ago
- R-Package for estimating CLV☆55Updated this week
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆38Updated 6 years ago
- Tools for Customer Segmentation using RFM Analysis☆61Updated 3 months ago
- ☆36Updated 2 years ago
- ☆98Updated 6 years ago
- This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attrib…☆28Updated 6 years ago
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 8 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆57Updated 2 years ago
- Marketing Data Science☆58Updated 9 years ago
- ☆131Updated 9 months ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 4 years ago
- siMMMulator is an open source R-package that helps users to generate simulated data to plug into Marketing Mix Models (MMMs). The package…☆45Updated 11 months ago
- ☆26Updated 8 years ago
- This is a read-only mirror of the CRAN R package repository. ChannelAttribution — Markov Model for Online Multi-Channel Attribution. Ho…☆24Updated last year
- A Credit Risk Scoring Modeling and Validation Package☆67Updated 5 years ago
- Showcase for using H2O and R for scoring for marketing campaign in retail☆56Updated 6 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 2 years ago
- Customer Churn Shiny Application☆99Updated 4 years ago
- ☆50Updated 6 years ago
- Modeling Techniques in Predictive Analytics with Python and R☆66Updated 9 years ago
- A list of R Packages for marketing tools & analysis☆66Updated 5 years ago
- Customer Base Analysis with Recurrent Neural Networks☆18Updated 2 years ago
- Showcase for using H2O and R for churn prediction (inspired by ZhouFang928 examples)☆58Updated 7 years ago
- ☆25Updated 7 years ago