ashish-kamboj / Market-Mix-ModelingLinks
Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales
☆41Updated 4 years ago
Alternatives and similar repositories for Market-Mix-Modeling
Users that are interested in Market-Mix-Modeling are comparing it to the libraries listed below
Sorting:
- R based marketing attribution and basic budget optimization using Markov Chains☆51Updated 5 years ago
- Marketing Mix Modeling Data Generator☆44Updated 3 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 7 years ago
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆50Updated 4 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 5 years ago
- ☆26Updated 3 years ago
- This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attrib…☆28Updated 7 years ago
- A Credit Risk Scoring Modeling and Validation Package☆67Updated 6 years ago
- ☆135Updated last year
- An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google …☆139Updated 5 years ago
- ☆50Updated 7 years ago
- ☆26Updated 9 years ago
- Modeling Techniques in Predictive Analytics with Python and R☆67Updated 9 years ago
- Open source marketing mix modeling code for vexpower.com☆44Updated 4 years ago
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 9 years ago
- Multi-Touch Attribution☆116Updated 3 years ago
- Customer Base Analysis with Recurrent Neural Networks☆18Updated 3 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆82Updated 9 months ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- ☆97Updated 7 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆24Updated 3 years ago
- Price analytics solution based on the double-machine-learning modeling approach☆36Updated 2 years ago
- ☆123Updated 2 years ago
- A full example for causal inference on real-world retail data, for elasticity estimation☆50Updated 4 years ago
- Marketing Data Science☆59Updated 9 years ago
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- Customer Segmentation using RFM Analysis☆62Updated 11 months ago
- This is a read-only mirror of the CRAN R package repository. ChannelAttribution — Markov Model for Online Multi-Channel Attribution. Ho…☆24Updated 2 years ago