DP6 / Marketing-Attribution-Models
Python Class created to address problems regarding Digital Marketing Attribution.
☆325Updated 5 months ago
Alternatives and similar repositories for Marketing-Attribution-Models:
Users that are interested in Marketing-Attribution-Models are comparing it to the libraries listed below
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆77Updated 5 months ago
- Multi-Touch Attribution☆113Updated 3 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆375Updated 2 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆220Updated 4 years ago
- Building an ML model to identify ROIs on marketing campaigns and their impacts on sales and customer conversions.☆14Updated 3 years ago
- Data-Driven Marketing Attribution☆33Updated 4 years ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆82Updated last week
- ☆88Updated 3 months ago
- A flexible python package for cost-aware uplift modelling.☆34Updated 6 months ago
- A simple Marketing Mix Modeling library for Python☆27Updated 2 years ago
- ☆134Updated 2 months ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆102Updated 10 months ago
- Markov Model for Online Multi-Channel Attribution☆10Updated last year
- ☆190Updated last month
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆168Updated 7 months ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆65Updated last year
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆195Updated 8 months ago
- A comprehensive collection of SQL queries for Google Analytics 4 data in BigQuery, focusing on customizable and reusable code. This open…☆71Updated 2 months ago
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- ☆27Updated last week
- Open source marketing mix modeling code for vexpower.com☆44Updated 3 years ago
- Marketing Analytics Jumpstart consists of an easy to deploy, custom end-to-end solution that enables Marketing Technology teams to analyz…☆153Updated last week
- First Party data integration solution built for marketing teams to enable audience and conversion onboarding into Google Marketing produc…☆136Updated 2 months ago
- First Party data integration solution built for marketing teams to enable audience and conversion onboarding into Google Marketing produc…☆49Updated 2 years ago
- Transparent, robust and trustworthy A/B experimentation for Shopping feeds.☆43Updated last year
- LTVision is an open-source library from Meta, designed to empower businesses to unlock the full potential of predicted customer lifetime …☆75Updated last week
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- ☆86Updated last year
- ☆93Updated last month
- Marketing attribution using Bayesian credible sets and regression methods☆15Updated 4 years ago