skacem / Marketing-Analytics-Foundations
The python version of the lab exercises from the coursera class Foundation of marketing analytics.
☆12Updated 2 years ago
Alternatives and similar repositories for Marketing-Analytics-Foundations
Users that are interested in Marketing-Analytics-Foundations are comparing it to the libraries listed below
Sorting:
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆43Updated 4 years ago
- ☆52Updated 2 years ago
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆46Updated 7 years ago
- Data Analysis with Python - Customer Segmentation ( RFM Analysis) - Power BI Dashboard - Tableau Dashboard☆10Updated 4 years ago
- Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment☆40Updated 9 months ago
- Before building an email marketing campaign, it’s important to define your goals so you know if your campaign will be a success. One of t…☆11Updated 4 years ago
- Spark + Python for Maketing Analytics☆10Updated 8 years ago
- This repository consists of predicting dynamic pricing, churn predictions using sales and marketing data for understanding users' behavio…☆73Updated 5 years ago
- ☆12Updated last year
- ☆127Updated last week
- This is one of the first and main programs i made for 99☆22Updated 2 years ago
- Customer Segmentation Analysis with RFM, using Python and Power BI.☆25Updated 4 years ago
- Statistical Analysis: Project with A/B testing and Machine Learning methodologies☆13Updated 6 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆224Updated 5 years ago
- Creating Search Engine Marketing Campaigns for Datacamp With Python☆11Updated 7 years ago
- Recency, Frequency, and Monetary are three behavioral attributes and are quite simple, in that they can be easily computed for any databa…☆15Updated last year
- Hands-On Data Science for Marketing, published by Packt☆243Updated last week
- Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target☆60Updated 6 years ago
- Achieve your marketing goals with the data analytics power of Python☆216Updated 5 years ago
- To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actu…☆22Updated 5 years ago
- Analytics for building Customer Journey Map in Ecommerce☆28Updated 5 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆79Updated 7 months ago
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆144Updated 2 years ago
- A simple Marketing Mix Modeling library for Python☆27Updated 2 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 6 years ago
- RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers bas…☆25Updated 7 years ago
- Source code for my blog post about "How to predict the success of your marketing campaign"☆43Updated 10 months ago
- Using Python to conduct EDA, perform statistical analysis, visualize insights, and present data-driven solutions to Chief Marketing Offic…☆16Updated 3 years ago
- Marketing Data Science☆59Updated 9 years ago