DionysiosZelios / RFM_analysis
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RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and how much did they buy. RFM helps divide customers into various categories or clusters to identify customers who are more likely to respond to promo…
25Oct 18, 2017Updated 8 years ago

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