DionysiosZelios / RFM_analysisLinks
RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history – how recently, how often and how much did they buy. RFM helps divide customers into various categories or clusters to identify customers who are more likely to respond to promo…
☆25Updated 7 years ago
Alternatives and similar repositories for RFM_analysis
Users that are interested in RFM_analysis are comparing it to the libraries listed below
Sorting:
- Customer Segmentation Analysis with RFM, using Python and Power BI.☆27Updated 4 years ago
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆46Updated 7 years ago
- Python script (and IPython notebook) to perform RFM analysis from customer purchase history data☆273Updated 5 years ago
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆43Updated 4 years ago
- Spark + Python for Maketing Analytics☆10Updated 8 years ago
- Data Analysis with Python - Customer Segmentation ( RFM Analysis) - Power BI Dashboard - Tableau Dashboard☆10Updated 4 years ago
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆146Updated 2 years ago
- Unsupervised Clustering on Online Retail Dataset☆31Updated 6 years ago
- The python version of the lab exercises from the coursera class Foundation of marketing analytics.☆12Updated 2 years ago
- This repository consists of predicting dynamic pricing, churn predictions using sales and marketing data for understanding users' behavio…☆74Updated 5 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆290Updated 7 months ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆80Updated 8 months ago
- customer lifetime value BG/NBD model☆17Updated 3 years ago
- Analytics for building Customer Journey Map in Ecommerce☆28Updated 5 years ago
- An example of clustering applied to finding customer segments.☆20Updated 7 years ago
- Achieve your marketing goals with the data analytics power of Python☆216Updated 6 years ago
- Jupyter notebook templates for running and evaluating website ABn tests.☆25Updated 6 years ago
- Exploratory Data Analysis (EDA) is performed on the E-Commerce data obtained from a UK-based and registered non-store online retail to di…☆27Updated 6 years ago
- Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment☆41Updated 9 months ago
- Recency, Frequency, and Monetary are three behavioral attributes and are quite simple, in that they can be easily computed for any databa…☆15Updated last year
- Analysing the content of an E-commerce database that contains list of purchases. Based on the analysis, I develop a model that allows to …☆134Updated 7 years ago
- Udacity Data Science Nanodegree Capstone☆36Updated 5 years ago
- This repository contains RFM analysis applied to identify customer segments for global retail company and to understand how those groups …☆30Updated 5 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆228Updated 5 years ago
- Project work for Udacity's AB Testing Course☆82Updated 8 years ago
- To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actu…☆22Updated 5 years ago
- Tracking, notes and programming snippets while learning predictive analytics☆45Updated 9 years ago
- RFM modeling in Python☆14Updated 4 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- Customer-base segmentation over e-commerce sales data☆27Updated 5 years ago