TrainingByPackt / Data-Science-for-Marketing-Analytics
Achieve your marketing goals with the data analytics power of Python
☆214Updated 5 years ago
Alternatives and similar repositories for Data-Science-for-Marketing-Analytics:
Users that are interested in Data-Science-for-Marketing-Analytics are comparing it to the libraries listed below
- Hands-On Data Science for Marketing, published by Packt☆242Updated 2 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆288Updated 5 months ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆222Updated 4 years ago
- ☆127Updated 3 years ago
- This repository consists of predicting dynamic pricing, churn predictions using sales and marketing data for understanding users' behavio…☆72Updated 5 years ago
- Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target☆60Updated 6 years ago
- Spark + Python for Maketing Analytics☆10Updated 7 years ago
- Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment☆40Updated 7 months ago
- Udacity Data Science Nanodegree Capstone☆36Updated 4 years ago
- Python script (and IPython notebook) to perform RFM analysis from customer purchase history data☆270Updated 5 years ago
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆43Updated 4 years ago
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆141Updated 2 years ago
- Analysing the content of an E-commerce database that contains list of purchases. Based on the analysis, I develop a model that allows to …☆134Updated 6 years ago
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆45Updated 6 years ago
- Source code for my blog post about "How to predict the success of your marketing campaign"☆43Updated 8 months ago
- Marketing Data Science☆59Updated 9 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 6 years ago
- Notes and Python scripts for A/B or Split Testing☆140Updated 2 years ago
- The python version of the lab exercises from the coursera class Foundation of marketing analytics.☆12Updated 2 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 6 years ago
- Live Training: Market Basket Analysis in Python☆45Updated 4 years ago
- ☆26Updated 3 years ago
- Analysis for Customer Segmentation☆69Updated 4 years ago
- Unsupervised Clustering on Online Retail Dataset☆31Updated 6 years ago
- A Marketing Mix Modelling project for an E-Commerce company☆13Updated 2 years ago
- Some of my notebooks of Datacamp courses.☆131Updated 5 years ago
- To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actu…☆22Updated 5 years ago
- Simplify your ETL processes with these hands-on data sanitation tips, tricks, and best practices☆128Updated 3 years ago
- A curated list of awesome customer analytics content☆95Updated 7 years ago
- Portofolio repository for Udacity Data Scientist Nanodegree☆41Updated 4 years ago