abhinav1024 / Marketing_Mix_Modelling-MMM-
A Marketing Mix Modelling project for an E-Commerce company
☆13Updated 2 years ago
Alternatives and similar repositories for Marketing_Mix_Modelling-MMM-:
Users that are interested in Marketing_Mix_Modelling-MMM- are comparing it to the libraries listed below
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆43Updated 4 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 6 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆41Updated 4 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆223Updated 5 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 6 years ago
- ☆10Updated 4 years ago
- To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actu…☆22Updated 5 years ago
- Slides for "Feature engineering for time series forecasting" talk☆59Updated 2 years ago
- ☆27Updated 2 years ago
- Statistical Analysis: Project with A/B testing and Machine Learning methodologies☆13Updated 6 years ago
- Price Elasticities and Purchase Incidence Model☆12Updated 5 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆376Updated 2 years ago
- Project work for Udacity's AB Testing Course☆82Updated 7 years ago
- This repository consists of predicting dynamic pricing, churn predictions using sales and marketing data for understanding users' behavio…☆72Updated 5 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 5 years ago
- The objective of this project is to analyze the 3 million grocery orders from more than 200,000 Instacart users and predict which previou…☆82Updated 2 years ago
- Marketing Mix Modeling Data Generator☆45Updated 3 years ago
- ☆26Updated 3 years ago
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆144Updated 2 years ago
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆46Updated 7 years ago
- Optimized marketing mix- effective promotion channels and price for different product types, for car industry using regression model☆20Updated 5 years ago
- ☆88Updated last year
- Open source marketing mix modeling code for vexpower.com☆44Updated 3 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆78Updated 6 months ago
- ☆20Updated last year
- Portfolio in Python☆44Updated last year
- Modeled the credit risk associated with consumer loans. Performed exploratory data analysis (EDA), preprocessing of continuous and discre…☆88Updated 5 years ago