annalectnl / weibull-adstock
Modeling adstock in media mix modeling using Weibull transformations.
☆16Updated 4 years ago
Related projects ⓘ
Alternatives and complementary repositories for weibull-adstock
- R based marketing attribution and basic budget optimization using Markov Chains☆50Updated 5 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 2 years ago
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 8 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆40Updated 3 years ago
- R-Package for estimating CLV☆55Updated this week
- Marketing Mix Modeling Data Generator☆44Updated 2 years ago
- Advanced A/B Testing Workshop☆18Updated 3 years ago
- Customer Base Analysis with Recurrent Neural Networks☆18Updated 2 years ago
- This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attrib…☆28Updated 6 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆38Updated 6 years ago
- siMMMulator is an open source R-package that helps users to generate simulated data to plug into Marketing Mix Models (MMMs). The package…☆45Updated 11 months ago
- A Credit Risk Scoring Modeling and Validation Package☆67Updated 5 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆57Updated 2 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆24Updated 2 years ago
- The Tidymodels Extension for Time Series Boosting Models☆56Updated 2 years ago
- Tools for Customer Segmentation using RFM Analysis☆61Updated 3 months ago
- Customer Churn Shiny Application☆99Updated 4 years ago
- A list of R Packages for marketing tools & analysis☆66Updated 5 years ago
- A Marketing Mix Modelling project for an E-Commerce company☆13Updated 2 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆52Updated 6 years ago
- ☆98Updated 6 years ago
- Forecasting with H2O AutoML. Use the H2O Automatic Machine Learning algorithm as a backend for Modeltime Time Series Forecasting.☆40Updated 10 months ago
- ☆36Updated 2 years ago
- The Identification and Estimation of Direct and Indirect Effects in A/B Tests through Causal Mediation Analysis☆23Updated 2 years ago
- GPU-Accelerated Deep Learning for Time Series using Modeltime GluonTS (Learning Lab 53). Event sponsors: Saturn Cloud, NVIDIA, & Business…☆23Updated 3 years ago
- GluonTS Deep Learning with Modeltime☆39Updated 10 months ago
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆49Updated 4 years ago
- Functions for web scraping☆50Updated 2 years ago
- Hands-On-Time-Series-Analysis-with-R☆106Updated last year