annalectnl / weibull-adstockLinks
Modeling adstock in media mix modeling using Weibull transformations.
☆16Updated 5 years ago
Alternatives and similar repositories for weibull-adstock
Users that are interested in weibull-adstock are comparing it to the libraries listed below
Sorting:
- R based marketing attribution and basic budget optimization using Markov Chains☆52Updated 5 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆43Updated 4 years ago
- A central repository of Business Science presentations☆169Updated 5 years ago
- Forecast the US demand for electricity☆100Updated 3 years ago
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 9 years ago
- R-Package for estimating CLV☆58Updated this week
- ☆80Updated last year
- Customer Base Analysis with Recurrent Neural Networks☆18Updated 3 years ago
- A Credit Risk Scoring Modeling and Validation Package☆67Updated 6 years ago
- Marketing Mix Modeling Data Generator☆44Updated 3 years ago
- An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google …☆140Updated 5 years ago
- Advanced A/B Testing Workshop☆19Updated 4 years ago
- Customer Churn Shiny Application☆98Updated 5 years ago
- All data sets required for the examples and exercises in the book "Forecasting: principles and practice" (3rd ed, 2020) by Rob J Hyndman …☆147Updated 11 months ago
- Hands-On-Time-Series-Analysis-with-R☆118Updated 2 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago
- Speed Up Exploratory Data Analysis (EDA)☆139Updated last year
- Intro to Python for Data Science Workshop☆32Updated 4 months ago
- ☆50Updated 7 years ago
- Slides for a forecasting course based on "Forecasting: Principles and Practice"☆172Updated 9 months ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- siMMMulator is an open source R-package that helps users to generate simulated data to plug into Marketing Mix Models (MMMs). The package…☆55Updated last year
- Handbook of Regression Modeling in People Analytics☆164Updated last month
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆25Updated 3 years ago
- Discussing and experimenting with marketing mix modelling (MMM) - with code examples☆13Updated 3 years ago
- Applied Time Series Analysis and Forecasting☆169Updated 2 years ago
- This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attrib…☆28Updated 7 years ago
- A list of R Packages for marketing tools & analysis☆69Updated 6 years ago
- ☆220Updated 3 years ago
- Calculating regular and cross price elasticity for products based on weekly sales data☆29Updated 5 years ago