Phippsy / R-Marketing-AnalyticsLinks
A collection of functions and step-by-step examples for marketing analytics
☆33Updated 9 years ago
Alternatives and similar repositories for R-Marketing-Analytics
Users that are interested in R-Marketing-Analytics are comparing it to the libraries listed below
Sorting:
- This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attrib…☆28Updated 7 years ago
- A list of R Packages for marketing tools & analysis☆69Updated 6 years ago
- All files save in this repository consist of R, python and sql scripts to solve for marketing problems centered around 4P's i.e. product,…☆11Updated 10 years ago
- Foundations of Marketing Analytics - ESSEC Business school via Coursera.org. Customer segmentation and clustering☆13Updated 9 years ago
- Tutorial R website tailored for digital web analysts☆32Updated 4 years ago
- An R package for creating ready made models to work with googleAnalyticsR data☆14Updated 6 years ago
- R based marketing attribution and basic budget optimization using Markov Chains☆50Updated 5 years ago
- Marketing Data Science☆59Updated 9 years ago
- R Client Library for the DoubleClick Campaign Manager Reporting API☆18Updated 7 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆41Updated 4 years ago
- This is a simple Web Analytics Dashboard created with R and Shiny package. Visualizations are interactive and make use of Google Charts.☆46Updated 9 years ago
- Script(s) to pull Adobe Analytics data (for now) and take advantage of the "forecast" (Holt Winters-based) data provided by the Adobe Ana…☆11Updated 8 years ago
- R Package for generating statistics from Facebook ads performance data☆15Updated 6 years ago
- Shiny app for making a word cloud and frequency table from site search terms -- using stemming to collapse similar terms. Plus, some bonu…☆9Updated 7 years ago
- The Package provides various functions to get informations relevant for SEO related analysis in R☆34Updated 2 years ago
- Functions for web scraping☆51Updated 2 years ago
- Marketing Mix Modeling Data Generator☆44Updated 3 years ago
- Discussing and experimenting with marketing mix modelling (MMM) - with code examples☆13Updated 2 years ago
- Scripts for loading data from the AdWords API into R.☆13Updated 7 years ago
- Advanced A/B Testing Workshop☆19Updated 4 years ago
- Examples using Google Analytics with R for a range of specific use cases☆21Updated 5 years ago
- Wordpress Blog Files☆18Updated 10 years ago
- Use R to (easily) grab insights from Facebook for ads, pages or Instagram.☆27Updated 10 months ago
- Scripts to start working with data from Google Analytics in R☆40Updated 7 years ago
- Showcase for using H2O and R for scoring for marketing campaign in retail☆54Updated 6 years ago
- Talking Google Analytics reports in Shiny☆14Updated 7 years ago
- Code and examples from the "Advanced Analysis with Adobe Analytics Data Feeds and R" session from Summit 2019☆20Updated 5 years ago
- Modeling Techniques in Predictive Analytics with Python and R☆67Updated 9 years ago
- Packing a couple of inspiring Google Analytics visualizations within a R Shiny Dashboard☆34Updated 8 years ago
- Applying Facebook's prophet on Google Analytics data☆30Updated 7 years ago