yyviolin52 / Media-Mix-ModelingLinks
☆10Updated 4 years ago
Alternatives and similar repositories for Media-Mix-Modeling
Users that are interested in Media-Mix-Modeling are comparing it to the libraries listed below
Sorting:
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆393Updated 3 years ago
- A Marketing Mix Modelling project for an E-Commerce company☆14Updated 2 months ago
- Open source marketing mix modeling code for vexpower.com☆45Updated 4 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 7 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆85Updated last year
- Python Class created to address problems regarding Digital Marketing Attribution.☆344Updated 3 weeks ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆26Updated 4 years ago
- ☆91Updated 2 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆60Updated 4 years ago
- Hands-On Data Science for Marketing, published by Packt☆253Updated 7 months ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆43Updated 4 years ago
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆230Updated 3 months ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆251Updated 5 years ago
- Code from the book Fighting Churn With Data☆305Updated 4 months ago
- An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google …☆140Updated 6 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆123Updated last year
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆95Updated 3 months ago
- A simple Marketing Mix Modeling library for Python☆28Updated 3 years ago
- Calculating regular and cross price elasticity for products based on weekly sales data☆32Updated 6 years ago
- A package to compute a marketing mix model.☆72Updated 2 years ago
- Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is…☆1,380Updated 5 months ago
- Notes and Python scripts for A/B or Split Testing☆144Updated 3 years ago
- LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channe…☆1,010Updated 6 months ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 6 years ago
- Marketing Mix Modeling Data Generator☆45Updated 3 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago
- Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.☆1,000Updated this week
- ☆26Updated 4 years ago
- Multi-Touch Attribution☆117Updated last month
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago