hammer-mt / VEX-MMMLinks
Open source marketing mix modeling code for vexpower.com
☆44Updated 4 years ago
Alternatives and similar repositories for VEX-MMM
Users that are interested in VEX-MMM are comparing it to the libraries listed below
Sorting:
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆384Updated 3 years ago
- Code from the book Fighting Churn With Data☆293Updated 3 weeks ago
- ☆10Updated 4 years ago
- ☆88Updated 2 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆25Updated 3 years ago
- Python Class created to address problems regarding Digital Marketing Attribution.☆334Updated 10 months ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆83Updated 10 months ago
- A Marketing Mix Modelling project for an E-Commerce company☆13Updated 2 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 5 years ago
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆204Updated last year
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆114Updated last year
- A package to compute a marketing mix model.☆70Updated 2 years ago
- Marketing Mix Modeling Data Generator☆44Updated 3 years ago
- Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.☆911Updated this week
- LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channe…☆980Updated last month
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- Marketing attribution using Bayesian credible sets and regression methods☆15Updated 5 years ago
- A simple Marketing Mix Modeling library for Python☆27Updated 3 years ago
- Multi-Touch Attribution☆117Updated 3 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 7 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆42Updated 4 years ago
- Here I'll publish all of my personal projects that relate to Data Science in Marketing☆49Updated 4 years ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆92Updated 4 months ago
- An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google …☆139Updated 5 years ago
- Hands-On Data Science for Marketing, published by Packt☆248Updated 2 months ago
- Notes and Python scripts for A/B or Split Testing☆142Updated 2 years ago
- Python Causal Impact Implementation Based on Google's R Package. Built using TensorFlow Probability.☆643Updated 6 months ago
- Data-Driven Marketing Attribution☆33Updated 4 years ago