Better-Boy / Market-Mix-Modelling
This repository contains the code and explanation for market mix modelling technique in economics
☆52Updated 6 years ago
Related projects ⓘ
Alternatives and complementary repositories for Market-Mix-Modelling
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 2 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆41Updated 3 years ago
- Marketing Mix Modeling Data Generator☆44Updated 2 years ago
- A Marketing Mix Modelling project for an E-Commerce company☆13Updated 2 years ago
- Open source marketing mix modeling code for vexpower.com☆44Updated 3 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆38Updated 6 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 4 years ago
- R based marketing attribution and basic budget optimization using Markov Chains☆50Updated 5 years ago
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆48Updated 4 years ago
- ☆36Updated 2 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆57Updated 2 years ago
- Marketing Data Science☆58Updated 9 years ago
- ☆26Updated 8 years ago
- A curated list of awesome customer analytics content☆95Updated 6 years ago
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 8 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆206Updated 4 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆89Updated 6 months ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆73Updated last month
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆353Updated 2 years ago
- Spark + Python for Maketing Analytics☆10Updated 7 years ago
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆41Updated 3 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆24Updated 2 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆275Updated 2 weeks ago
- Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target☆55Updated 6 years ago
- Analytics for building Customer Journey Map in Ecommerce☆28Updated 4 years ago
- Analysis for Customer Segmentation☆66Updated 4 years ago
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆167Updated 3 months ago
- Project work for Udacity's AB Testing Course☆81Updated 7 years ago
- Achieve your marketing goals with the data analytics power of Python☆210Updated 5 years ago
- Notes and Python scripts for A/B or Split Testing☆139Updated 2 years ago