Better-Boy / Market-Mix-ModellingLinks
This repository contains the code and explanation for market mix modelling technique in economics
☆53Updated 7 years ago
Alternatives and similar repositories for Market-Mix-Modelling
Users that are interested in Market-Mix-Modelling are comparing it to the libraries listed below
Sorting:
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆44Updated 4 years ago
- Marketing Mix Modeling Data Generator☆45Updated 4 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆305Updated last year
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆26Updated 4 years ago
- Notes and Python scripts for A/B or Split Testing☆144Updated 3 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 6 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆64Updated 4 years ago
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆52Updated 5 years ago
- Marketing Data Science☆59Updated 10 years ago
- A curated list of awesome customer analytics content☆98Updated 8 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 7 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆85Updated last year
- Price analytics solution based on the double-machine-learning modeling approach☆37Updated 2 years ago
- ☆123Updated 2 years ago
- Hands-On Data Science for Marketing, published by Packt☆257Updated 9 months ago
- Code from the book Fighting Churn With Data☆311Updated 6 months ago
- Achieve your marketing goals with the data analytics power of Python☆229Updated 6 years ago
- A Marketing Mix Modelling project for an E-Commerce company☆14Updated 4 months ago
- Multi-Touch Attribution☆124Updated 2 months ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆398Updated 3 years ago
- Retail industry solutions for product price optimization using the Cortana Intelligence Suite with end-to-end walkthrough☆91Updated 8 years ago
- Open source marketing mix modeling code for vexpower.com☆46Updated 4 years ago
- Recency, Frequency, and Monetary are three behavioral attributes and are quite simple, in that they can be easily computed for any databa…☆15Updated 2 months ago
- A Credit Risk Scoring Modeling and Validation Package☆67Updated 6 years ago
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆49Updated 7 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆128Updated last year
- A proof-of-concept for implementing multi-touch attribution using Markov Chains☆13Updated 7 years ago
- ☆26Updated 9 years ago
- A general-purpose framework for solving problems with machine learning applied to predicting customer churn☆423Updated last year
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆171Updated 3 weeks ago