niharikabalachandra / PropensityToConvertLinks
Propensity models make true predictions about a customer’s future behavior. With propensity models you can truly anticipate a customer's future behavior. Here we focus on building a combination of a Propensity to convert and a Propensity to buy models that can influence the kind of marketing campaigns we adopt and who we decide to target (predi…
☆17Updated 5 years ago
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