jrkinley / game-theory-attributionLinks
Data-Driven Marketing Attribution
☆33Updated 4 years ago
Alternatives and similar repositories for game-theory-attribution
Users that are interested in game-theory-attribution are comparing it to the libraries listed below
Sorting:
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆80Updated 8 months ago
- Multi-Touch Attribution☆116Updated 3 years ago
- An attention-based Recurrent Neural Net multi-touch attribution model in a supervised learning fashion of predicting if a series of event…☆32Updated 3 years ago
- ☆88Updated last year
- Python Class created to address problems regarding Digital Marketing Attribution.☆329Updated 8 months ago
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆110Updated last year
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆169Updated 10 months ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- A package to compute a marketing mix model.☆70Updated last year
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆381Updated 3 years ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆89Updated 2 months ago
- Python implementation of Shapley value for multi touch attribution modeling☆26Updated 3 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆200Updated 11 months ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆41Updated 4 years ago
- A flexible python package for cost-aware uplift modelling.☆35Updated 8 months ago
- Building an ML model to identify ROIs on marketing campaigns and their impacts on sales and customer conversions.☆14Updated 3 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 7 years ago
- customer lifetime value BG/NBD model☆17Updated 3 years ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆70Updated 2 years ago
- Experimental Open-Source Auto Marketing Mix Modelling tool & feature selection☆26Updated last year
- A simple Marketing Mix Modeling library for Python☆27Updated 2 years ago
- ☆92Updated last week
- Notes and Python scripts for A/B or Split Testing☆140Updated 2 years ago
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆146Updated 2 years ago
- A Python implementation of "Shapley Value Methods for Attribution Modeling in Online Advertising" by Zhao, et al.☆39Updated 5 years ago
- Markov Model for Online Multi-Channel Attribution☆11Updated last year
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆50Updated 4 years ago