slavakx / bayesian_mmmLinks
Code for the article Modeling Marketing Mix using PyMC3
☆27Updated 3 years ago
Alternatives and similar repositories for bayesian_mmm
Users that are interested in bayesian_mmm are comparing it to the libraries listed below
Sorting:
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- ☆88Updated 2 years ago
- A package to compute a marketing mix model.☆70Updated last year
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆82Updated 9 months ago
- A full example for causal inference on real-world retail data, for elasticity estimation☆50Updated 4 years ago
- Example usage of scikit-hts☆57Updated 3 years ago
- Multi-Touch Attribution☆116Updated 3 years ago
- ☆27Updated 2 years ago
- This project introduces Causal AI and how it can drive business value.☆48Updated 10 months ago
- ☆12Updated 4 years ago
- Slides for "Feature engineering for time series forecasting" talk☆61Updated 2 years ago
- Quick Implementation in python☆52Updated 5 years ago
- Here I'll publish all of my personal projects that relate to Data Science in Marketing☆49Updated 4 years ago
- Data-Driven Marketing Attribution☆33Updated 4 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 5 years ago
- A proof-of-concept for implementing multi-touch attribution using Markov Chains☆12Updated 6 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆112Updated last year
- An attention-based Recurrent Neural Net multi-touch attribution model in a supervised learning fashion of predicting if a series of event…☆32Updated 3 years ago
- Recency, Frequency, and Monetary are three behavioral attributes and are quite simple, in that they can be easily computed for any databa…☆15Updated last year
- ☆21Updated last year
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆41Updated 4 years ago
- Buy Till You Die and Customer Lifetime Value statistical models in Python.☆117Updated last year
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆45Updated 4 years ago
- Validation for forecasts☆18Updated 2 years ago
- ☆34Updated 5 months ago
- Experimental Open-Source Auto Marketing Mix Modelling tool & feature selection☆26Updated last year
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆382Updated 3 years ago
- Hello world univariate examples for a variety of time series packages.☆55Updated 9 months ago
- Feature engineering package with sklearn like functionality☆54Updated 10 months ago