hammer-mt / hommmerLinks
A simple Marketing Mix Modeling library for Python
☆27Updated 3 years ago
Alternatives and similar repositories for hommmer
Users that are interested in hommmer are comparing it to the libraries listed below
Sorting:
- Python Class created to address problems regarding Digital Marketing Attribution.☆334Updated 10 months ago
- Marketing attribution using Bayesian credible sets and regression methods☆15Updated 5 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆114Updated last year
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆83Updated 10 months ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆25Updated 3 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆92Updated 4 months ago
- Multi-Touch Attribution☆117Updated 3 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆384Updated 3 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆236Updated 5 years ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆71Updated 2 years ago
- A package to compute a marketing mix model.☆70Updated 2 years ago
- ☆88Updated 2 years ago
- EcommerceTools is a Python data science toolkit for ecommerce, marketing science, and technical SEO analysis and modelling and was create…☆255Updated last year
- A flexible python package for cost-aware uplift modelling.☆35Updated 11 months ago
- Building an ML model to identify ROIs on marketing campaigns and their impacts on sales and customer conversions.☆16Updated 3 years ago
- Open source marketing mix modeling code for vexpower.com☆44Updated 4 years ago
- Data-Driven Marketing Attribution☆33Updated 4 years ago
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆204Updated last year
- Transparent, robust and trustworthy A/B experimentation for Shopping feeds.☆48Updated 2 months ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆42Updated 4 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 7 years ago
- Marketing Mix Modeling Data Generator☆44Updated 3 years ago
- Experimental Open-Source Auto Marketing Mix Modelling tool & feature selection☆26Updated last year
- Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.☆911Updated this week
- LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channe…☆980Updated last month
- ☆97Updated last month
- An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google …☆139Updated 5 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago