hammer-mt / hommmer
A simple Marketing Mix Modeling library for Python
☆27Updated 2 years ago
Alternatives and similar repositories for hommmer:
Users that are interested in hommmer are comparing it to the libraries listed below
- Python Class created to address problems regarding Digital Marketing Attribution.☆321Updated 4 months ago
- Open source marketing mix modeling code for vexpower.com☆44Updated 3 years ago
- Marketing attribution using Bayesian credible sets and regression methods☆15Updated 4 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆75Updated 4 months ago
- ☆86Updated last year
- A flexible python package for cost-aware uplift modelling.☆32Updated 5 months ago
- Multi-Touch Attribution☆112Updated 2 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆26Updated 2 years ago
- A package to compute a marketing mix model.☆71Updated last year
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆97Updated 9 months ago
- ☆3Updated 9 months ago
- ☆87Updated 2 months ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆40Updated 3 years ago
- EcommerceTools is a Python data science toolkit for ecommerce, marketing science, and technical SEO analysis and modelling and was create…☆244Updated last year
- Data-Driven Marketing Attribution☆32Updated 4 years ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆64Updated last year
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 9 years ago
- Example Multi-Cycle, Multi-Touch Revenue and Cost Attribution Model☆26Updated last year
- Building an ML model to identify ROIs on marketing campaigns and their impacts on sales and customer conversions.☆14Updated 3 years ago
- Marketing Mix Modeling Data Generator☆45Updated 3 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆215Updated 4 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆372Updated 2 years ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆80Updated last week
- LTVision is an open-source library from Meta, designed to empower businesses to unlock the full potential of predicted customer lifetime …☆65Updated last week
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆194Updated 7 months ago
- An attention-based Recurrent Neural Net multi-touch attribution model in a supervised learning fashion of predicting if a series of event…☆30Updated 3 years ago
- Here I'll publish all of my personal projects that relate to Data Science in Marketing☆45Updated 4 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…