tab114 / Marketing_Mixed_Modelling_AnalysisLinks
Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising, Distribution, Pricing) to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics.
☆39Updated 7 years ago
Alternatives and similar repositories for Marketing_Mixed_Modelling_Analysis
Users that are interested in Marketing_Mixed_Modelling_Analysis are comparing it to the libraries listed below
Sorting:
- ☆26Updated 9 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆43Updated 4 years ago
- Marketing Mix Modeling Data Generator☆44Updated 3 years ago
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆50Updated 5 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆25Updated 3 years ago
- Notes and Python scripts for A/B or Split Testing☆142Updated 3 years ago
- Marketing Data Science☆59Updated 10 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆295Updated 9 months ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆83Updated 10 months ago
- ☆123Updated 2 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆236Updated 5 years ago
- Python Class created to address problems regarding Digital Marketing Attribution.☆335Updated 10 months ago
- A Marketing Mix Modelling project for an E-Commerce company☆13Updated 3 years ago
- Petit example of credit scoring analysis☆137Updated 13 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆385Updated 3 years ago
- Python script (and IPython notebook) to perform RFM analysis from customer purchase history data☆277Updated 5 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- A machine learning project to fit consumer's web-browsing and advertising impression data to a top-secret Hidden Markov Model☆35Updated 12 years ago
- This is a read-only mirror of the CRAN R package repository. ChannelAttribution — Markov Model for Online Multi-Channel Attribution. Ho…☆24Updated 2 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 5 years ago
- R based marketing attribution and basic budget optimization using Markov Chains☆52Updated 5 years ago
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆48Updated 7 years ago
- Project work for Udacity's AB Testing Course☆83Updated 8 years ago
- Multi-Touch Attribution☆117Updated 3 years ago
- ☆26Updated 4 years ago
- ☆135Updated last year
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆169Updated last year
- Hands-On Data Science for Marketing, published by Packt☆248Updated 3 months ago