eeghor / mta
Multi-Touch Attribution
☆115Updated 3 years ago
Alternatives and similar repositories for mta:
Users that are interested in mta are comparing it to the libraries listed below
- Data-Driven Marketing Attribution☆33Updated 4 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆78Updated 6 months ago
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- Python Class created to address problems regarding Digital Marketing Attribution.☆327Updated 6 months ago
- An attention-based Recurrent Neural Net multi-touch attribution model in a supervised learning fashion of predicting if a series of event…☆32Updated 3 years ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆66Updated last year
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- A flexible python package for cost-aware uplift modelling.☆34Updated 7 months ago
- Marketing attribution using Bayesian credible sets and regression methods☆15Updated 4 years ago
- ☆88Updated last year
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆82Updated last month
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆102Updated 11 months ago
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆168Updated 8 months ago
- CausalLift: Python package for causality-based Uplift Modeling in real-world business☆347Updated last year
- A Python package for Bayesian A/B Testing☆61Updated last year
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆376Updated 2 years ago
- Models for Multi-Touch Attribution☆21Updated 2 months ago
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆198Updated 9 months ago
- Uplift modeling and evaluation library. Actively maintained pypi version.☆75Updated last year
- Markov Model for Online Multi-Channel Attribution☆11Updated last year
- Buy Till You Die and Customer Lifetime Value statistical models in Python.☆116Updated 11 months ago
- Python port of CausalImpact R library☆284Updated 11 months ago
- A simple Marketing Mix Modeling library for Python☆27Updated 2 years ago
- A package to compute a marketing mix model.☆70Updated last year
- ☆88Updated 2 weeks ago
- ☆53Updated 3 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆26Updated 3 years ago
- ☆109Updated last year
- A list of blogs, videos, and other content that provides advice on building experimentation and A/B testing platforms☆157Updated last year
- Lightweight uplift modeling framework for Python☆28Updated 5 years ago