jakebenn / multi-touch-attribution-markov-chains
A proof-of-concept for implementing multi-touch attribution using Markov Chains
☆11Updated 6 years ago
Related projects ⓘ
Alternatives and complementary repositories for multi-touch-attribution-markov-chains
- Code for the article Modeling Marketing Mix using PyMC3☆24Updated 2 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆40Updated 3 years ago
- Analytics for building Customer Journey Map in Ecommerce☆28Updated 4 years ago
- An attention-based Recurrent Neural Net multi-touch attribution model in a supervised learning fashion of predicting if a series of event…☆29Updated 3 years ago
- ☆26Updated 8 years ago
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆45Updated 6 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆52Updated 6 years ago
- Here I'll publish all of my personal projects that relate to Data Science in Marketing☆43Updated 4 years ago
- Marketing attribution using Bayesian credible sets and regression methods☆15Updated 4 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆73Updated last month
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆57Updated 2 years ago
- A machine learning project to fit consumer's web-browsing and advertising impression data to a top-secret Hidden Markov Model☆33Updated 11 years ago
- Forecasting Uber demand in NYC neighborhoods☆34Updated 6 years ago
- Recency, Frequency, and Monetary are three behavioral attributes and are quite simple, in that they can be easily computed for any databa…☆15Updated last year
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆49Updated 4 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆38Updated 6 years ago
- ☆25Updated 7 years ago
- ☆26Updated 5 years ago
- Predict the poverty of households in Costa Rica using automated feature engineering.☆23Updated 4 years ago
- Predicting the Likelihood to Purchase a Financial Product Following a Direct Marketing Campaign☆28Updated last year
- ☆26Updated 3 years ago
- Multi-Touch Attribution☆109Updated 2 years ago
- A Python package for Bayesian A/B Testing☆61Updated last year
- Tips for Advanced Feature Engineering☆52Updated 4 years ago
- Data-Driven Marketing Attribution☆29Updated 4 years ago
- A curated list of awesome customer analytics content☆95Updated 6 years ago
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- Project work for Udacity's AB Testing Course☆81Updated 7 years ago
- Makes Interactive Chart Widget, Cleans raw data, Runs baseline models, Interactive hyperparameter tuning & tracking☆55Updated 3 years ago
- A Python implementation of "Shapley Value Methods for Attribution Modeling in Online Advertising" by Zhao, et al.☆35Updated 4 years ago