DavideAltomare / ChannelAttribution
Markov Model for Online Multi-Channel Attribution
☆11Updated last year
Alternatives and similar repositories for ChannelAttribution
Users that are interested in ChannelAttribution are comparing it to the libraries listed below
Sorting:
- Python Class created to address problems regarding Digital Marketing Attribution.☆327Updated 7 months ago
- Data-Driven Marketing Attribution☆33Updated 4 years ago
- Multi-Touch Attribution☆116Updated 3 years ago
- ☆88Updated last year
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆104Updated last year
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆377Updated 2 years ago
- Building an ML model to identify ROIs on marketing campaigns and their impacts on sales and customer conversions.☆14Updated 3 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆79Updated 7 months ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆88Updated 2 months ago
- A package to compute a marketing mix model.☆70Updated last year
- ☆27Updated 2 years ago
- A flexible python package for cost-aware uplift modelling.☆34Updated 8 months ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- LTVision is an open-source library from Meta, designed to empower businesses to unlock the full potential of predicted customer lifetime …☆81Updated this week
- Multi-touch attribution models to determine the channels that lead to greater customer conversions.☆9Updated 3 months ago
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆169Updated 9 months ago
- Buy Till You Die and Customer Lifetime Value statistical models in Python.☆116Updated last year
- ☆91Updated last month
- Open source marketing mix modeling code for vexpower.com☆44Updated 3 years ago
- ☆53Updated 3 years ago
- An attention-based Recurrent Neural Net multi-touch attribution model in a supervised learning fashion of predicting if a series of event…☆32Updated 3 years ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆69Updated last year
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆200Updated 10 months ago
- A simple Marketing Mix Modeling library for Python☆27Updated 2 years ago
- Code from the book Fighting Churn With Data☆287Updated 2 weeks ago
- Python port of CausalImpact R library☆285Updated last year
- Multi-touch Attribution Engine dbt package☆16Updated 8 months ago
- Ingesting data with Pulumi, AWS lambdas and Snowflake in a scalable, fully replayable manner☆71Updated 3 years ago