Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity
☆51Nov 24, 2020Updated 5 years ago
Alternatives and similar repositories for customer_analytics_fmcg
Users that are interested in customer_analytics_fmcg are comparing it to the libraries listed below
Sorting:
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆26Dec 6, 2021Updated 4 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Dec 18, 2019Updated 6 years ago
- The python version of the lab exercises from the coursera class Foundation of marketing analytics.☆12Sep 28, 2022Updated 3 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆256Apr 26, 2020Updated 5 years ago
- Customer Segmentation, RFM analysis and price elasticity☆19Aug 21, 2020Updated 5 years ago
- This repository contains my academic marketing and customer data analytics related projects using R and SQL.☆10Dec 20, 2019Updated 6 years ago
- Spark + Python for Maketing Analytics☆10Apr 19, 2017Updated 8 years ago
- Marketing Mix Modeling Data Generator☆45Dec 27, 2021Updated 4 years ago
- Segmenting consumer based buying behavior and applying 80/20 rule to identify top customers/products/geographic locations driving 80% of …☆14Sep 2, 2019Updated 6 years ago
- Price Elasticities and Purchase Incidence Model☆14Apr 17, 2020Updated 5 years ago
- Using Python to conduct EDA, perform statistical analysis, visualize insights, and present data-driven solutions to Chief Marketing Offic…☆18Sep 26, 2021Updated 4 years ago
- Statistical Analysis: Project with A/B testing and Machine Learning methodologies☆15Jan 9, 2019Updated 7 years ago
- Complete machine learning analysis to solve marketing problems.☆18Apr 6, 2018Updated 7 years ago
- Easy computation of Marketing Metrics in R☆28Aug 14, 2019Updated 6 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Feb 21, 2022Updated 4 years ago
- RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers bas…☆26Oct 18, 2017Updated 8 years ago
- Resources to learn/practice Marketing analytics☆66Jun 17, 2025Updated 8 months ago
- ☆12May 28, 2024Updated last year
- This repo helps me compete in my Fantasy Football League.☆12Dec 8, 2022Updated 3 years ago
- Create an Anime database containing all the Anime currently available on the website, which includes: 'Anime Title', 'Description', 'C…☆12Jun 10, 2020Updated 5 years ago
- ☆16Jan 24, 2026Updated last month
- ESG Insights AI simplifies ESG data analysis with advanced AI models, ensuring compliance with GRI standards. It helps asset managers ass…☆13Oct 31, 2024Updated last year
- A Python implementation of the Hopfield network used to solve the traveling salesman problem☆10Apr 11, 2019Updated 6 years ago
- The objective of the project is to obtain the prediction of delivery date and freight cost based on the historic trend and attributes.The…☆10Aug 1, 2019Updated 6 years ago
- A comprehensive Python and R-based toolkit for clustering and sorting electrophysiology data recorded using Intan RHD2132 chips. Original…☆10Feb 25, 2026Updated last week
- A multimodal live AI assistant designed to enhance the browsing experience using Gemini.☆11Feb 15, 2025Updated last year
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆160Dec 4, 2022Updated 3 years ago
- ☆13Oct 2, 2024Updated last year
- My small contribution to this new agentic world☆14Aug 22, 2025Updated 6 months ago
- Multimodal RAG-Based Product Recommendation System☆10Jun 7, 2025Updated 8 months ago
- Using data from IBM Watson, descriptive and predictive analytics using Python and tableau☆12Dec 23, 2017Updated 8 years ago
- The project involved developing a credit risk default model on Indian companies using the performance data of several companies to predic…☆10Nov 9, 2021Updated 4 years ago
- ☆14Mar 26, 2025Updated 11 months ago
- A rules induction system for data mining and exploratory data analysis☆11Jul 17, 2024Updated last year
- ☆24May 13, 2025Updated 9 months ago
- Big Data Inventory Management on AWS (Demand Forecasting, Machine Learning, Dashboarding) : Presented at Carlson School of Management dur…☆11Apr 15, 2020Updated 5 years ago
- ☆10Sep 25, 2018Updated 7 years ago
- Data cleaning and exploration in Pandas via Jupyter notebook☆10Jun 17, 2019Updated 6 years ago
- ☆15Nov 6, 2019Updated 6 years ago