rkthakur / mediamixmodeling
A reference application to demonstrate simple Media Mix Modeling (MMM).
☆20Updated 2 years ago
Alternatives and similar repositories for mediamixmodeling:
Users that are interested in mediamixmodeling are comparing it to the libraries listed below
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆40Updated 3 years ago
- This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attrib…☆28Updated 6 years ago
- Marketing Mix Modeling Data Generator☆44Updated 3 years ago
- R based marketing attribution and basic budget optimization using Markov Chains☆50Updated 5 years ago
- ☆50Updated 6 years ago
- ☆26Updated 8 years ago
- ☆12Updated 7 years ago
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 9 years ago
- Code and examples from the "Advanced Analysis with Adobe Analytics Data Feeds and R" session from Summit 2019☆20Updated 4 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆38Updated 6 years ago
- R-Package for estimating CLV☆55Updated 2 months ago
- Because you're computing conversion rates wrong☆16Updated 7 years ago
- Wordpress Blog Files☆18Updated 10 years ago
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 5 years ago
- All files save in this repository consist of R, python and sql scripts to solve for marketing problems centered around 4P's i.e. product,…☆11Updated 9 years ago
- An R package for AB testing leveraging pre-period information☆66Updated 5 years ago
- Discussing and experimenting with marketing mix modelling (MMM) - with code examples☆13Updated 2 years ago
- ☆70Updated 9 years ago
- Showcase for using H2O and R for churn prediction (inspired by ZhouFang928 examples)☆58Updated 7 years ago
- A list of R Packages for marketing tools & analysis☆67Updated 6 years ago
- A flexible python package for cost-aware uplift modelling.☆32Updated 5 months ago
- siMMMulator is an open source R-package that helps users to generate simulated data to plug into Marketing Mix Models (MMMs). The package…☆46Updated last year
- Scripts to start working with data from Google Analytics in R☆40Updated 7 years ago
- Modeling Techniques in Predictive Analytics with Python and R☆67Updated 9 years ago
- A high-level Python wrapper for the Adobe Omniture API.☆23Updated 11 years ago
- An R package for creating ready made models to work with googleAnalyticsR data☆14Updated 5 years ago
- An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google …☆130Updated 5 years ago
- Code and examples from the Data Driven Daily newsletter (http://datadrivendaily.io)☆23Updated 4 years ago
- Marketing attribution using Bayesian credible sets and regression methods☆15Updated 4 years ago