olivierzach / bayesian-marketing-attribution
Marketing attribution using Bayesian credible sets and regression methods
☆15Updated 4 years ago
Alternatives and similar repositories for bayesian-marketing-attribution:
Users that are interested in bayesian-marketing-attribution are comparing it to the libraries listed below
- Multi-Touch Attribution☆116Updated 3 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- A flexible python package for cost-aware uplift modelling.☆34Updated 8 months ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆78Updated 7 months ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆68Updated last year
- Data-Driven Marketing Attribution☆33Updated 4 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆41Updated 4 years ago
- ☆24Updated 3 weeks ago
- An attention-based Recurrent Neural Net multi-touch attribution model in a supervised learning fashion of predicting if a series of event…☆32Updated 3 years ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆88Updated last month
- Causal Impact of an intervention integrated with control group selection☆10Updated 2 years ago
- Marketing Mix Modeling Data Generator☆45Updated 3 years ago
- A simple Marketing Mix Modeling library for Python☆27Updated 2 years ago
- Transparent, robust and trustworthy A/B experimentation for Shopping feeds.☆43Updated last year
- A package to compute a marketing mix model.☆70Updated last year
- Fast Bayesian A/B and Multivariate testing.☆36Updated 2 years ago
- A simple to use AB testing framework that lets anyone perform bayesian data analysis☆20Updated 6 months ago
- A full example for causal inference on real-world retail data, for elasticity estimation☆50Updated 3 years ago
- ☆112Updated last year
- ☆89Updated last month
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- Experimental Open-Source Auto Marketing Mix Modelling tool & feature selection☆26Updated last year
- Cluster multilingual search terms captured from different time windows into semantically relevant topics.☆35Updated 9 months ago
- ☆13Updated 4 years ago
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆199Updated 10 months ago
- Python package for Bayesian Tests / AB Testing☆40Updated 4 years ago
- A Python package for Bayesian A/B Testing☆60Updated last year
- ☆88Updated last year
- SQL queries to build attribution models from Google Analytics 4 and Google Analytics Universal raw data.☆37Updated 2 years ago