PacktPublishing / Hands-On-Data-Science-for-Marketing
Hands-On Data Science for Marketing, published by Packt
☆237Updated 2 years ago
Alternatives and similar repositories for Hands-On-Data-Science-for-Marketing:
Users that are interested in Hands-On-Data-Science-for-Marketing are comparing it to the libraries listed below
- Achieve your marketing goals with the data analytics power of Python☆212Updated 5 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆280Updated 2 months ago
- ☆119Updated 3 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆214Updated 4 years ago
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆138Updated 2 years ago
- Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment☆38Updated 5 months ago
- Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target☆57Updated 6 years ago
- Udacity Data Science Nanodegree Capstone☆35Updated 4 years ago
- This repository consists of predicting dynamic pricing, churn predictions using sales and marketing data for understanding users' behavio…☆71Updated 4 years ago
- ☆27Updated 3 years ago
- Project work for Udacity's AB Testing Course☆82Updated 7 years ago
- Analysing the content of an E-commerce database that contains list of purchases. Based on the analysis, I develop a model that allows to …☆133Updated 6 years ago
- Spark + Python for Maketing Analytics☆10Updated 7 years ago
- Code from the book Fighting Churn With Data☆280Updated this week
- Marketing Data Science☆59Updated 9 years ago
- #A/B testing: A step-by-step guide in Python This is a walkthrough of how to design and analyse an A/B test using Python.☆15Updated 3 years ago
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆42Updated 4 years ago
- Complete machine learning analysis to solve marketing problems.☆18Updated 6 years ago
- The objective of this project is to analyze the 3 million grocery orders from more than 200,000 Instacart users and predict which previou…☆77Updated 2 years ago
- ☆90Updated 2 years ago
- Simplify your ETL processes with these hands-on data sanitation tips, tricks, and best practices☆127Updated 3 years ago
- Predicting Employee Churn with Supervised Machine Learning☆65Updated 4 years ago
- A Marketing Mix Modelling project for an E-Commerce company☆13Updated 2 years ago
- Data Analysis, Model Building and Deploying with WML on IBM Cloud Pak for Data☆64Updated 4 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- ☆8Updated this week
- DVD Rental Co Marketing Analytics Case Study - Serious SQL ✨☆9Updated 3 years ago
- Customer Segmentation, RFM analysis and price elasticity☆17Updated 4 years ago
- To create a market mix model for ElecKart (an e-commerce firm from Ontario, Canada) for several products categories - to observe the actu…☆21Updated 5 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆73Updated 4 months ago