What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am sharing the customer lifetime value prediction using BG-NBD, Pareto, NBD & Gamma Model on top of RFM in Python.
☆167Dec 4, 2022Updated 3 years ago
Alternatives and similar repositories for customer-lifetime-prediction-using-python
Users that are interested in customer-lifetime-prediction-using-python are comparing it to the libraries listed below. We may earn a commission when you buy through links labeled 'Ad' on this page.
Sorting:
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆49Apr 5, 2018Updated 8 years ago
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆52Aug 10, 2020Updated 5 years ago
- A python package to train & evaluate Customer Lifetime Value(CLTV) models using Neural Networks & ZILN loss(developed by google)☆38Jul 19, 2023Updated 2 years ago
- Predicting Customer Lifetime Value☆13Apr 17, 2020Updated 6 years ago
- customer lifetime value BG/NBD model☆17Nov 26, 2021Updated 4 years ago
- Wordpress hosting with auto-scaling - Free Trial Offer • AdFully Managed hosting for WordPress and WooCommerce businesses that need reliable, auto-scalable performance. Cloudways SafeUpdates now available.
- The motive of the project is to predict the Customer LifeTime Value of a Four Wheeler Insurance Company and it is implemented by satisfyi…☆16Jun 22, 2022Updated 4 years ago
- In this project, I have utilized survival analysis models to see how the likelihood of the customer churn changes over time and to calcul…☆264Sep 30, 2022Updated 3 years ago
- Unsupervised Clustering on Online Retail Dataset☆34Mar 8, 2026Updated 3 months ago
- Customer Segmentation Anaylsis☆13May 31, 2019Updated 7 years ago
- The main purpose of this repository is to model and forecast customer lifetime value.☆11Mar 27, 2021Updated 5 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆27Dec 6, 2021Updated 4 years ago
- CLV prediction with pareto-NBD model☆12Jul 1, 2016Updated 10 years ago
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆173Jan 13, 2026Updated 5 months ago
- Customer & Purchase Analytics using Segmentation, Targeting, Positioning, Marketing Mix, Price Elasticity☆52Nov 24, 2020Updated 5 years ago
- Wordpress hosting with auto-scaling - Free Trial Offer • AdFully Managed hosting for WordPress and WooCommerce businesses that need reliable, auto-scalable performance. Cloudways SafeUpdates now available.
- Course included such topics, as Data Preprocessing, Exploratory Data Analysis (EDA), Statistical Data Analysis (SDA), Data Collection an…☆12Aug 8, 2022Updated 3 years ago
- In this project, we have to create a predictive model which allows the company to maximize the profit of the next marketing campaign☆17Oct 18, 2025Updated 8 months ago
- Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment☆44Aug 12, 2024Updated last year
- R-Package for estimating CLV☆59Nov 6, 2025Updated 7 months ago
- Various Python/ ML/ Statistics Practice Exercises & Solutions☆10Mar 29, 2022Updated 4 years ago
- ☆14Jul 1, 2017Updated 9 years ago
- Repo that contains the supporting material for O'Reilly Webinar "An Intro to Predictive Modeling for Customer Lifetime Value"☆15Feb 27, 2017Updated 9 years ago
- I use various Data Science and machine learning techniques to analyze customer data using STP framework. I preprocessed the data, perform…☆11Apr 26, 2020Updated 6 years ago
- Analysing the content of an E-commerce database that contains list of purchases. Based on the analysis, I develop a model that allows to …☆137Apr 5, 2018Updated 8 years ago
- Wordpress hosting with auto-scaling - Free Trial Offer • AdFully Managed hosting for WordPress and WooCommerce businesses that need reliable, auto-scalable performance. Cloudways SafeUpdates now available.
- Python script (and IPython notebook) to perform RFM analysis from customer purchase history data☆285Oct 1, 2019Updated 6 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆263Apr 26, 2020Updated 6 years ago
- ☆375Aug 8, 2024Updated last year
- Machine Learning Engineer interview preparation. Brushing up Data Structures & Algorithms, System Design and SQL☆25Jun 10, 2021Updated 5 years ago
- ☆12Aug 26, 2023Updated 2 years ago
- Pareto/NBD, BG/NBD☆12Sep 10, 2015Updated 10 years ago
- Retentioneering: product analytics, data-driven CJM optimization, marketing analytics, web analytics, transaction analytics, graph visual…☆890Dec 8, 2025Updated 6 months ago
- Lifetime value in Python☆1,475Jun 28, 2024Updated 2 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆136May 1, 2024Updated 2 years ago
- End-to-end encrypted cloud storage - Proton Drive • AdSpecial offer: 40% Off Yearly / 80% Off First Month. Protect your most important files, photos, and documents from prying eyes.
- Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.☆1,181Updated this week
- Here I'll publish all of my personal projects that relate to Data Science in Marketing☆50Aug 21, 2020Updated 5 years ago
- Achieve your marketing goals with the data analytics power of Python☆235May 27, 2019Updated 7 years ago
- ☆21Nov 21, 2023Updated 2 years ago
- Unsupervised ML: Finding Customer Segments in General Population☆16Oct 25, 2019Updated 6 years ago
- remaking Aman Kharwal's 60 Python Projects with Source Code☆17May 29, 2026Updated last month
- By means of this project I am trying to create a value-based customer segmentation model using RFM(Recency, Frequency, Monetary) analysis…☆17Aug 1, 2018Updated 7 years ago