google-marketing-solutions / fractional_upliftLinks
A flexible python package for cost-aware uplift modelling.
☆35Updated 11 months ago
Alternatives and similar repositories for fractional_uplift
Users that are interested in fractional_uplift are comparing it to the libraries listed below
Sorting:
- ☆97Updated 2 months ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆93Updated this week
- Multi-Touch Attribution☆117Updated 3 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆84Updated 10 months ago
- Python Class created to address problems regarding Digital Marketing Attribution.☆335Updated 10 months ago
- ☆42Updated last month
- Transparent, robust and trustworthy A/B experimentation for Shopping feeds.☆49Updated this week
- Cluster multilingual search terms captured from different time windows into semantically relevant topics.☆35Updated last year
- ☆26Updated last month
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆71Updated 2 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆385Updated 3 years ago
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆206Updated last year
- Marketing attribution using Bayesian credible sets and regression methods☆15Updated 5 years ago
- ☆117Updated last year
- ☆140Updated 7 months ago
- LTVision is an open-source library from Meta, designed to empower businesses to unlock the full potential of predicted customer lifetime …☆93Updated 3 months ago
- Easily generate and translate captivating product descriptions using product features and additional sources of information like customer…☆45Updated 2 weeks ago
- A comprehensive collection of SQL queries for Google Analytics 4 data in BigQuery, focusing on customizable and reusable code. This open…☆94Updated 4 months ago
- ☆56Updated 3 years ago
- SQL queries to build attribution models from Google Analytics 4 and Google Analytics Universal raw data.☆40Updated 3 years ago
- Marketing Analytics Jumpstart consists of an easy to deploy, custom end-to-end solution that enables Marketing Technology teams to analyz…☆164Updated last month
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆169Updated last year
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆58Updated 3 years ago
- Data-Driven Marketing Attribution☆34Updated 4 years ago
- ☆40Updated 2 months ago
- Comprehensive system for monitoring changes and fluctuations in Google Ads☆18Updated last week
- ☆109Updated 2 months ago
- ☆88Updated 2 years ago