mtpa / mds
Marketing Data Science
☆59Updated 9 years ago
Alternatives and similar repositories for mds:
Users that are interested in mds are comparing it to the libraries listed below
- Modeling Techniques in Predictive Analytics with Python and R☆67Updated 9 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 6 years ago
- Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)☆50Updated 4 years ago
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 9 years ago
- Web and Network Data Science☆21Updated 9 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 6 years ago
- Spark + Python for Maketing Analytics☆10Updated 8 years ago
- Data Analytics, Statistics, Visualization (R / Python)☆93Updated 7 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆41Updated 4 years ago
- R based marketing attribution and basic budget optimization using Markov Chains☆50Updated 5 years ago
- ☆26Updated 9 years ago
- ☆122Updated last year
- Notes and Python scripts for A/B or Split Testing☆140Updated 2 years ago
- ☆26Updated 3 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆289Updated 6 months ago
- Foundations of Marketing Analytics - ESSEC Business school via Coursera.org. Customer segmentation and clustering☆13Updated 9 years ago
- This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attrib…☆28Updated 7 years ago
- ☆97Updated 7 years ago
- Marketing Mix Modeling Data Generator☆45Updated 3 years ago
- ☆134Updated last year
- Hands-On Data Science for Marketing, published by Packt☆243Updated 2 years ago
- Uber provided Data Science take home☆92Updated 8 years ago
- Simple employee cost/benefit model with plots. Supports a series of blog entries.☆70Updated 10 years ago
- In the customer management lifecycle, customer churn refers to a decision made by the customer about ending the business relationship. It…☆60Updated 2 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- This is a read-only mirror of the CRAN R package repository. ChannelAttribution — Markov Model for Online Multi-Channel Attribution. Ho…☆24Updated last year
- Project work for Udacity's AB Testing Course☆82Updated 7 years ago
- PyCon SG 2016 - Customer Segmentation in Python☆56Updated 8 years ago
- Library of SAS Enterprise Miner process flow diagrams to help you learn by example about specific data mining topics.☆58Updated 9 months ago
- Data science blog☆33Updated 6 years ago