AntonsRuberts / datascience_marketingLinks
Here I'll publish all of my personal projects that relate to Data Science in Marketing
☆50Updated 5 years ago
Alternatives and similar repositories for datascience_marketing
Users that are interested in datascience_marketing are comparing it to the libraries listed below
Sorting:
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆160Updated 3 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆85Updated last year
- Hands-On Data Science for Marketing, published by Packt☆257Updated 9 months ago
- Code from the book Fighting Churn With Data☆311Updated 6 months ago
- This repository consists of predicting dynamic pricing, churn predictions using sales and marketing data for understanding users' behavio…☆79Updated 6 years ago
- Notes and Python scripts for A/B or Split Testing☆144Updated 3 years ago
- customer lifetime value BG/NBD model☆17Updated 4 years ago
- A general-purpose framework for solving problems with machine learning applied to predicting customer churn☆423Updated last year
- Implementing A/B Tests in Python☆29Updated 6 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆26Updated 4 years ago
- ☆99Updated 3 years ago
- Quick Implementation in python☆53Updated 6 years ago
- Analysis for Customer Segmentation☆72Updated 5 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆64Updated 4 years ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆128Updated last year
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆44Updated 4 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- Predicting Employee Churn with Supervised Machine Learning☆63Updated 5 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆256Updated 5 years ago
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆49Updated 7 years ago
- Achieve your marketing goals with the data analytics power of Python☆230Updated 6 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆398Updated 3 years ago
- Predictive Lead Scoring does all the hard work for you by leveraging Machine Learning to provide your sales and marketing team with in-de…☆104Updated last year
- A curated list of awesome customer analytics content☆98Updated 8 years ago
- ☆92Updated 2 years ago
- Recency, Frequency, and Monetary are three behavioral attributes and are quite simple, in that they can be easily computed for any databa…☆15Updated 2 months ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆305Updated last year
- Optimize revenues through pricing algorithm in python - Demand with uniform distribution☆33Updated 5 years ago
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆172Updated 3 weeks ago