此项目以淘宝app的用户消费行为数据为数据集，通过行业的指标对淘宝用户行为进行分析，从而探索淘宝用户的行为模式，具体指标包括：日PV和日UV分析，付费率分析，复购行为分析，漏斗流失分析和用户价值RFM分析。为用户运营更好地解析和管理用户（例如对高价值用户的维系、对低价值用户的适当舍弃等），降低运营成本最大化运营效果提供有力的数据支撑。
☆35Feb 24, 2020Updated 6 years ago
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