jrkinley-zz / game-theory-attribution
Game Theory model for multichannel marketing attribution
☆13Updated 5 years ago
Related projects ⓘ
Alternatives and complementary repositories for game-theory-attribution
- An attention-based Recurrent Neural Net multi-touch attribution model in a supervised learning fashion of predicting if a series of event…☆29Updated 3 years ago
- Data-Driven Marketing Attribution☆29Updated 4 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆72Updated last month
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆168Updated 3 months ago
- Multi-Touch Attribution☆109Updated 2 years ago
- A Python implementation of "Shapley Value Methods for Attribution Modeling in Online Advertising" by Zhao, et al.☆35Updated 4 years ago
- Python Channel Attribution (pychattr) - A Python implementation of the excellent R ChannelAttribution library☆58Updated 2 years ago
- Analytics for building Customer Journey Map in Ecommerce☆28Updated 4 years ago
- Marketing attribution using Bayesian credible sets and regression methods☆15Updated 4 years ago
- A simple to use AB testing framework that lets anyone perform bayesian data analysis☆20Updated 3 weeks ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆60Updated last year
- Lightweight uplift modeling framework for Python☆28Updated 4 years ago
- UpliftML: A Python Package for Scalable Uplift Modeling☆318Updated last year
- CausalLift: Python package for causality-based Uplift Modeling in real-world business☆341Updated last year
- Uplift modeling and evaluation library. Actively maintained pypi version.☆72Updated 10 months ago
- A Python package for Bayesian A/B Testing☆61Updated last year
- Python Class created to address problems regarding Digital Marketing Attribution.☆305Updated last month
- A flexible python package for cost-aware uplift modelling.☆28Updated 2 months ago
- Notes and Python scripts for A/B or Split Testing☆138Updated 2 years ago
- Buy Till You Die and Customer Lifetime Value statistical models in Python.☆114Updated 5 months ago
- This is a read-only mirror of the CRAN R package repository. ChannelAttribution — Markov Model for Online Multi-Channel Attribution. Ho…☆23Updated last year
- Code for the article Modeling Marketing Mix using PyMC3☆24Updated 2 years ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆57Updated 2 years ago
- ☆85Updated 11 months ago
- ☆34Updated 6 years ago
- Finding customer lookalikes using Machine Learning in PySpark☆33Updated 6 years ago
- Example usage of scikit-hts☆56Updated 2 years ago
- ☆109Updated last year
- scikit-learn compatible tools for building credit risk acceptance models☆85Updated 2 months ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆73Updated 11 months ago