zark-stark12 / crm-rfm-modelingLinks
RFM modeling in Python
☆14Updated 4 years ago
Alternatives and similar repositories for crm-rfm-modeling
Users that are interested in crm-rfm-modeling are comparing it to the libraries listed below
Sorting:
- Python script (and IPython notebook) to perform RFM analysis from customer purchase history data☆274Updated 5 years ago
- Predict customer lifetime value using AutoML Tables, or ML Engine with a TensorFlow neural network and the Lifetimes Python library.☆169Updated 10 months ago
- Python Class created to address problems regarding Digital Marketing Attribution.☆329Updated 8 months ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆82Updated 8 months ago
- Code from the book Fighting Churn With Data☆290Updated last month
- Jupyter notebook templates for running and evaluating website ABn tests.☆25Updated 6 years ago
- Notes and Python scripts for A/B or Split Testing☆140Updated 2 years ago
- A general-purpose framework for solving problems with machine learning applied to predicting customer churn☆411Updated last year
- Achieve your marketing goals with the data analytics power of Python☆217Updated 6 years ago
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆145Updated 2 years ago
- AB test sample size calculator run through Streamlit☆16Updated 2 years ago
- Readings for Analytics Engineers☆249Updated 2 years ago
- This contains projects based on Algorithmic Marketing like Marketing Mix Modeling, Attribution Modeling & Budget Optimization, RFM Analys…☆230Updated 5 years ago
- Hands-On Data Science for Marketing, published by Packt☆246Updated last month
- ☆99Updated 3 years ago
- Improve marketing campaign of a Portuguese bank by analyzing their past marketing campaign data and recommending which customer to target☆61Updated 7 years ago
- Analytics and data science business case studies to identify opportunities and inform decisions about products and features. Topics incl…☆291Updated 7 months ago
- Python Notes on IPython Notebook files.☆37Updated 4 years ago
- BigQuery ML SQL templates for common marketing use cases☆172Updated 6 years ago
- RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers bas…☆25Updated 7 years ago
- Algorithmic Marketing based Project to do Customer Segmentation using RFM Modeling and targeted Recommendations based on each segment☆41Updated 10 months ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆24Updated 3 years ago
- Data-Driven Marketing Attribution☆33Updated 4 years ago
- ☆27Updated 5 years ago
- A curated list of awesome customer analytics content☆97Updated 7 years ago
- Customer Analytics & Financial Valuation for Zakka Canada. This is the associated iPython Notebook code.☆25Updated 8 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago
- Predicting Employee Churn with Supervised Machine Learning☆64Updated 4 years ago
- Customer Segmentation, RFM analysis and price elasticity☆18Updated 4 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 7 years ago