takechanman1228 / mmm_pydata_global_2022Links
☆28Updated 2 years ago
Alternatives and similar repositories for mmm_pydata_global_2022
Users that are interested in mmm_pydata_global_2022 are comparing it to the libraries listed below
Sorting:
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆395Updated 3 years ago
- Code for the article Modeling Marketing Mix using PyMC3☆27Updated 3 years ago
- ☆92Updated 2 years ago
- A Marketing Mix Modelling project for an E-Commerce company☆14Updated 3 months ago
- (ml) - python implementation of bayesian media mix modelling with shape and carryover effect☆60Updated 4 years ago
- Slides for "Feature engineering for time series forecasting" talk☆64Updated 3 years ago
- Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.☆1,021Updated this week
- This project introduces Causal AI and how it can drive business value.☆54Updated last year
- Code for the Book Causal Inference in Python☆357Updated last year
- A package to compute a marketing mix model.☆73Updated 2 years ago
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆232Updated this week
- Python Class created to address problems regarding Digital Marketing Attribution.☆346Updated this week
- A/B Testing — A complete guide to statistical testing☆177Updated 3 years ago
- A PoC for a fractional attribution model leveraging first order Markov Chains.☆85Updated last year
- LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channe…☆1,016Updated 6 months ago
- A curated list of awesome machine learning libraries for marketing, including media mix models, multi touch attribution, causal inference…☆125Updated last year
- ☆25Updated last year
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆95Updated 4 months ago
- Code and notebooks for my Medium blog posts☆131Updated last year
- Code from the book Fighting Churn With Data☆308Updated 5 months ago
- ☆139Updated this week
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆26Updated 4 years ago
- Data-Driven Marketing Attribution☆35Updated 5 years ago
- Python Causal Impact Implementation Based on Google's R Package. Built using TensorFlow Probability.☆660Updated last year
- What is CLV or LTV? CLV or LTV is a metric that helps you measure the customer's lifetime value to a business. In this kernel, I am shari…☆158Updated 3 years ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆70Updated 2 years ago
- Berlin Time Series Analysis Repository☆104Updated 2 years ago
- Hands-On Data Science for Marketing, published by Packt☆255Updated 8 months ago
- Sequential Sample Ratio Mismatch(SRM) Test☆12Updated 4 years ago
- Forecasting lectures and tutorials using Python☆127Updated 8 years ago