ArturoEsquerra / GeoLift
GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
☆10Updated 2 years ago
Related projects ⓘ
Alternatives and complementary repositories for GeoLift
- An open-source implementation of the geo experiment analysis methodology developed at Google. Disclaimer: This is not an official Google …☆126Updated 5 years ago
- GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lif…☆183Updated 4 months ago
- R package for Customer Behavior Analysis☆185Updated 7 months ago
- ☆131Updated 9 months ago
- Working repository for Causal Tree and extensions☆435Updated 4 years ago
- siMMMulator is an open source R-package that helps users to generate simulated data to plug into Marketing Mix Models (MMMs). The package…☆45Updated 11 months ago
- R-Package for estimating CLV☆55Updated this week
- Augmented Synthetic Control Method☆147Updated 2 months ago
- Forecasting with Additive Switching of Seasonality, Trend and Exogenous Regressors☆149Updated 2 years ago
- Extending broom for time series forecasting☆155Updated 10 months ago
- Matched Markets is a Python library for design and analysis of Geo experiments using Matched Markets and Time Based Regression.☆73Updated 11 months ago
- Quasi-Oracle Estimation of Heterogeneous Treatment Effects☆103Updated 3 years ago
- Heterogeneous Treatment Effects☆16Updated 2 years ago
- Python/STAN Implementation of Multiplicative Marketing Mix Model, with deep dive into Adstock (carry-over effect), ROAS, and mROAS☆353Updated 2 years ago
- Synthetic difference in differences☆269Updated 10 months ago
- A tidy implementation of the synthetic control method in R☆100Updated last year
- Hierarchical and Grouped Time Series☆110Updated 3 months ago
- Current version of the SuperLearner R package☆271Updated 9 months ago
- ☆98Updated 6 years ago
- ☆50Updated 6 years ago
- Use the Google Analytics API from R☆259Updated 2 months ago
- ☆118Updated 4 months ago
- Fast High-Dimensional Fixed Effects Regression in Python following fixest-syntax☆176Updated this week
- Simulate Bayesian A/B testing algorithms and evaluate the results of A/B tests with a shiny app.☆21Updated 6 years ago
- vtreat is a data frame processor/conditioner that prepares real-world data for predictive modeling in a statistically sound manner. Distr…☆283Updated 5 months ago
- DoubleML - Double Machine Learning in R☆135Updated 5 months ago
- ☆230Updated last year
- ☆77Updated 9 years ago
- Generalized Synthetic Control Method☆135Updated 2 years ago
- This Python library implements Trimmed Match for analyzing randomized paired geo experiments and also implements Trimmed Match Design for…☆60Updated last year