rtheman / CLVLinks
Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)
☆50Updated 4 years ago
Alternatives and similar repositories for CLV
Users that are interested in CLV are comparing it to the libraries listed below
Sorting:
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆41Updated 4 years ago
- R based marketing attribution and basic budget optimization using Markov Chains☆50Updated 5 years ago
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 7 years ago
- Customer Segmentation using RFM Analysis☆62Updated 10 months ago
- Marketing Mix Modeling Data Generator☆45Updated 3 years ago
- Marketing Data Science☆59Updated 9 years ago
- Modeling Techniques in Predictive Analytics with Python and R☆67Updated 9 years ago
- This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attrib…☆28Updated 7 years ago
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 9 years ago
- This is a read-only mirror of the CRAN R package repository. ChannelAttribution — Markov Model for Online Multi-Channel Attribution. Ho…☆24Updated 2 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 7 years ago
- ☆13Updated 7 years ago
- This repo contains the project details of the Applied Data Science Course, which is Marketing Mix Models regarding the advertising respon…☆23Updated 3 years ago
- A Credit Risk Scoring Modeling and Validation Package☆67Updated 6 years ago
- ☆134Updated last year
- Modeling adstock in media mix modeling using Weibull transformations.☆16Updated 5 years ago
- R package for Customer Behavior Analysis☆189Updated last year
- Customer life time analysis (CLV analysis). We are using Gamma-Gamma model to estimate average transaction value for each customer.☆46Updated 7 years ago
- R-Package for estimating CLV☆57Updated last month
- Project work for Udacity's AB Testing Course☆82Updated 8 years ago
- Customer Churn Shiny Application☆97Updated 5 years ago
- ☆97Updated 7 years ago
- A curated list of awesome customer analytics content☆97Updated 7 years ago
- Recency, Frequency, and Monetary are three behavioral attributes and are quite simple, in that they can be easily computed for any databa…☆15Updated last year
- fixed BTYD, the R package for customer lifetime value☆21Updated 9 years ago
- Shiny app for Price Optimization using prophet and lme4 libraries for R.☆37Updated 7 years ago
- Materials for DataScience.com LTV and Neural Nets Talks at PyData Seattle☆39Updated 7 years ago
- Library of SAS Enterprise Miner process flow diagrams to help you learn by example about specific data mining topics.☆58Updated 10 months ago
- Notes and Python scripts for A/B or Split Testing☆140Updated 2 years ago
- Data-Driven Marketing Attribution☆33Updated 4 years ago