rtheman / CLV
Calculating Customer Lifetime Value (CLV) with Recency, Frequency, and Monetary (RFM)
☆50Updated 4 years ago
Alternatives and similar repositories for CLV:
Users that are interested in CLV are comparing it to the libraries listed below
- Fitted a multivariate regression model on a brand’s product Sales Volume and the availabe marketing time series data to (i.e. Advertising…☆39Updated 6 years ago
- R based marketing attribution and basic budget optimization using Markov Chains☆50Updated 5 years ago
- Market Mix Modelling for an eCommerce firm to estimate the impact of various marketing levers on sales☆41Updated 4 years ago
- ☆13Updated 7 years ago
- Marketing Mix Modeling Data Generator☆45Updated 3 years ago
- Modeling Techniques in Predictive Analytics with Python and R☆67Updated 9 years ago
- Customer Segmentation using RFM Analysis☆61Updated 9 months ago
- Marketing Data Science☆59Updated 9 years ago
- This tutorial shows users how to evaluate advertising response using last click attribution, experiments, marketing mix models and attrib…☆28Updated 7 years ago
- A Credit Risk Scoring Modeling and Validation Package☆66Updated 6 years ago
- R package for Customer Behavior Analysis☆189Updated last year
- ☆134Updated last year
- A collection of functions and step-by-step examples for marketing analytics☆33Updated 9 years ago
- This is a read-only mirror of the CRAN R package repository. ChannelAttribution — Markov Model for Online Multi-Channel Attribution. Ho…☆24Updated last year
- ☆97Updated 7 years ago
- ☆26Updated 9 years ago
- ☆26Updated 3 years ago
- This repository contains the code and explanation for market mix modelling technique in economics☆53Updated 6 years ago
- Showcase for using H2O and R for scoring for marketing campaign in retail☆54Updated 6 years ago
- Showcase for using H2O and R for churn prediction (inspired by ZhouFang928 examples)☆58Updated 7 years ago
- R-Package for estimating CLV☆56Updated 2 weeks ago
- ☆122Updated last year
- Wordpress Blog Files☆18Updated 10 years ago
- Customer Churn Shiny Application☆97Updated 5 years ago
- fixed BTYD, the R package for customer lifetime value☆21Updated 9 years ago
- Project work for Udacity's AB Testing Course☆82Updated 7 years ago
- A central repository of Business Science presentations☆167Updated 5 years ago
- All files save in this repository consist of R, python and sql scripts to solve for marketing problems centered around 4P's i.e. product,…☆11Updated 10 years ago
- Materials for DataScience.com LTV and Neural Nets Talks at PyData Seattle☆39Updated 7 years ago
- A curated list of awesome customer analytics content☆96Updated 7 years ago