nandhini-1402 / PRODIGY_ML_02
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This code performs customer segmentation using RFM (Recency, Frequency, Monetary) analysis. It creates an RFM dataframe, determines optimal clusters with k-means, and orders clusters from worst to best. Customers are segmented into high, mid, and low value groups and visualized in a 3D plot for better marketing strategies.
19May 31, 2024Updated last year

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