farrellwahyudi / Predicting-Ad-Clicks-Classification-by-Using-Machine-LearningLinks
In this project I used ML modeling and data analysis to predict ad clicks and significantly improve ad campaign performance, resulting in a 43.3% increase in profits. The selected model was Logistic Regression. The insights provided recommendations for personalized content, age-targeted ads, and income-level targeting, enhancing marketing strate…
☆11Updated last year
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