DwarakanadhKopuri / Online_Retail_Customer-SegementationLinks
Introduction In ecommerce companies like online retails, customer segmentation is necessary in order to understand customers behaviors. It leverages aqcuired customer data like the one we have in our case, transactions data in order to divide customers into groups. Our goal in this Notebook is to cluster our customers to get insights in: Incre…
☆12Updated 5 years ago
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